Strategi Peningkatan Kinerja SDM di Waralaba “Kopi Titik Koma†The Hok Jambi

Anaseputri Jamira, Fachruddin Razi, Muhammad Amali, Yulita Febriani

Abstract


This study aims to formulate a strategy for improving the performance of Human Resources (HR) at The Hok Coffee Shop "Kopi Titik Koma" - Jambi City by using SWOT Analysis. Direct interviews, surveys, and observations were used to obtain data which were then analyzed using the SWOT method. The results of this study show that integrative strategies and SO (Strengths and Opportunities) strategies that can be used include developing performance through workshops, collaborating with partners, and maximizing promotions to customers. This research is still limited to the IE Matrix. In the future, a series of strategic management analysis tools can be used to obtain more optimal input for making management decisions.


Keywords


Strategy, HR Performance, SWOT Analysis

Full Text:

PDF

References


Anggraeni, Widi., dan Yuniarsih, Tjutju. (2017). Dampak Tata Ruang Kantor Terhadap Efektivitas Kerja Pegawai Dinas Pendidikan Kota Bandung. Jurnal Pendidikan Manajemen Perkantoran (JPManper), 2(2), 105­112.

David, Fred R. (2009). Strategic Management: Manajemen Strategis Konsep. Edisi 12. Jakarta: Salemba Empat.

Erwiani, dan Sudarma, Made. (2012). Analisis SWOT Sebagai Dasar Perumusan dan Penerapan Strategi pada Perusahaan (Studi Kasus di Telkom Malang). Jurnal Ilmiah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/486.

Handoko, H. T. (2014). Manajemen Personalia dan Sumber Daya Manusia. BPFE-Yogyakarta: Yogyakarta.

Hasibuan, Malayu S.P. (2019). Manajemen: Dasar, Pengertian, dan Masalah. Jakarta : Bumi Aksara.

Herri, dan Jamira, Anaseputri. (2023). Geliat UMKM Pasca Pandemik dan Strategi Pengembangannya (Part 1). Jambi-independent.co.id. https://jambiindependent.disway.id/read/658276/geliat-umkm-pasca-pandemik-dan-strategi-pengembangannya-part-1.

Mas‘ud, Fuad. (2004). Survei Diagnosis Organisasional. Semarang: Badan Penerbit Universitas Diponegoro.

Paramarta, Wayan Arya. (2009). Analisis SWOT PT. Astra International, Tbk. Forum Manajemen, 7(1), 39-44.

Widarman, Agung, dkk. (2020). Analisis SDM Guna Meningkatkan Kinerja Karyawan dengan Metode SWOT dan Quantitative Strategic Planning Matrix (QSPM) di PT. Indo Sadang Fabrikator. Jurnal Teknologika. https://jurnal.wastukancana.ac.id/index.php/teknologika/article/view/91.




DOI: http://dx.doi.org/10.33087/eksis.v14i1.362

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Eksis: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher: Fakultas Ekonomi Universitas Batanghari Jambi
Jl. Slamet Ryadi, Broni-Jambi, Kodepos: 36122, Phone: 0741-668280, email: eksis.feubr@gmail.com

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.